Analysis by Google Analytics
Google uses this to shorten your IP address beforehand within Member States of the European Union or in other signatories to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. Your data may be transmitted to the USA. Transmission of data to the USA is covered by an adequacy decision by the European Commission. Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our justified interest in needs-based and targeted design of the website. You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by contacting us, for reasons relating to your personal situation.You can prevent the storage of cookies by choosing corresponding technical settings in your internet browser; we would, however, like to point out that this may prevent you from making full use of all the functions of this website. You can also prevent collection of the data (including your IP address) generated by the cookies and related to your use of the website by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available at the following link [https://tools.google.com/dlpage/gaoptout?hl=en].
You can set an opt-out cookie to prevent collection by Google Analytics across devices. Opt-out cookies prevent the future collection of your data when you visit this website. You need to opt-out on all systems and devices in use for this to work comprehensively. If you click here, the opt-out cookie is set:
Deactivate Google Analytics
You can find more detailed information on the terms and conditions of use and data protection at https://www.google.com/analytics/terms/ and at https://policies.google.com/?hl=en.
Analysis by Google Analytics 4
This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which allows for the analysis of website usage.
When using Google Analytics 4, so-called "cookies" are used by default. Cookies are text files that are stored on your device and enable an analysis of your website usage. The information collected through cookies regarding your website usage (including the truncated IP address transmitted by your device, as explained below) is typically sent to and stored and processed on a server by Google. This may involve the transmission of information to the servers of Google LLC, located in the United States, and further processing of the information there.
When using Google Analytics 4, the IP address transmitted by your device during your website usage is automatically collected and processed in an anonymized manner, ensuring that the collected information cannot be directly associated with any identifiable individual. This automatic anonymization is achieved by truncating the IP address transmitted by your device within the member states of the European Union (EU) or other contracting states of the Agreement on the European Economic Area (EEA).
On our behalf, Google uses this and other information to evaluate your website usage, compile reports on website activities or user behavior, and provide us with additional services related to your website usage and internet usage. The truncated IP address transmitted by your device within the scope of Google Analytics 4 is not merged with other data by Google. The data collected through the use of Google Analytics 4 is retained for 2 months and then deleted.
Google Analytics 4 also allows for the creation of statistics, using a special feature called "demographic characteristics," which provide insights into the age, gender, and interests of website users based on an analysis of interest-based advertising and third-party information. This enables the determination and differentiation of user groups of the website for the purpose of targeted marketing campaigns. However, data collected through the "demographic characteristics" feature cannot be attributed to any specific individual, including yourself. The data collected through the "demographic characteristics" feature is retained for two months and then deleted.
All the processing described above, particularly the setting of Google Analytics cookies for storing and retrieving information on the device you use to access the website, is only carried out if you have given us your explicit consent in accordance with Art. 6 (1) lit. a GDPR. Without your consent, Google Analytics 4 will not be used during your website usage. You can revoke your consent at any time with future effect. To exercise your revocation, please disable this service through the "Cookie Consent Tool" provided on the website. In connection with this website, the Google Signals service is also used as an extension of Google Analytics 4. With Google Signals, we can generate cross-device reports through Google (referred to as "cross-device tracking"). If you have enabled "personalized ads" in your Google account settings and linked your internet-enabled devices to your Google account, Google can analyze your usage behavior across devices when you give consent to the use of Google Analytics 4 in accordance with Art. 6 (1) lit. a GDPR, and create corresponding database models based on that data. This includes considering the logins and device types of all website users who were signed in to a Google account and performed a conversion. The data shows, among other things, on which device you first clicked on an ad and on which device the corresponding conversion occurred. We do not receive any personal data from Google; we only receive statistics created based on Google Signals. You have the option to disable the "personalized ads" feature in your Google account settings and thereby opt out of cross-device analysis in connection with Google Signals. Please follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=en.
For further information on Google Signals, please visit the following link: https://support.google.com/analytics/answer/7532985?hl=en.
We have concluded a data processing agreement with Google for our use of Google Analytics 4, which obligates Google to protect the data of our website users and not disclose it to third parties. To ensure compliance with the European level of data protection when transferring data from the EU or EEA to the United States and any subsequent processing there, Google relies on the standard contractual clauses of the European Commission, which we have contractually agreed with Google.
For further legal information on Google Analytics 4, including a copy of the mentioned standard contractual clauses, please visit https://policies.google.com/privacy?hl=en&gl=en and https://policies.google.com/technologies/partner-sites.